Who We Are

 

We are a boutique think-tank firm focused on foreign policy branding and consultation of African Union countries that engage with the Republic of South Korea. 

 

We focus on the presence of Africa in the Asia Pacific Region through niche branding in three broad categories: Countries, Cities and Regions. We provide sustainable creative solutions for African countries that understand the importance of their brand in Asia. 

 

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What We Do

CASSAVA DIPLOMACY-SOUTHERN STATE SPIRIT

The ties that bind Africa and Asia date back to the Silk Road Trade. Today, we see tremendous economic investments and infrastructure development from South Korea, Japan and China exceeding billions of dollars in Africa. In addition to such investments, there is an undeniable Asia “Soft Power” presence in Africa. However, there is a lack of presence from any of the 54 sovereign African states in Asia.

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Our company provides tools and solutions for those interested African Countries that would like to improve on their brand and presence in South Korea with their niche “Southern State Spirit”. We refer to this interaction between these two old friends as Cassava Diplomacy. 

Our first and current stop is Seoul, South Korea.

Fatimaah J. Menefee

Founder

Fatimaah J Menefee (She/her) holds a Master of Arts in International Relations from the University of London-Queen Mary and a Bachelor of Science in Public Affairs with a concentration in Sociology from Texas Southern University.

Prior to ESE & SEGYE, for over a decade, she worked for the Department of Health and Human Services in applied public health, public engagement, and community relations.

Most recently, she was the Community Engagement Liaison for the Harris County Public Health Department in Houston, Texas- the third most populous county in the United States (4.34 million people). In this position, she executed all outreach and engagement between the public and the Office of Communications, Education, and Engagement. 

Previously, she served as Officer of Public Health Education for the Municipality of Anchorage, Alaska. With this position, she handled all public health promotions and education, public health engagement and social media development for the department. She was also a former board member with the: Anchorage Women’s Health Commission, Anchorage STD/HIV Advisory Committee, Let’s Move Task Force by First Lady Michelle Obama and part of the Healthy Alaskans 2020 task force to help build a healthy Alaska.

Her past professional experiences include: Community Relations Liaison for the City of Houston’s Childhood Immunization Program, Parent Educator Liaison & Child Abuse Neglect Investigator for the State of Texas.

She currently is the Chair of Public Health, Policy & Administration for the non-profit organization Bright Light Projects, a United Nations(UN) recognized NGO that provides Social Services to women and children in Sierra Leone, Liberia, and Guinea Bissau.

Contact Us

Thank you for your interest in ESE & SEGYE.

Contact us on Skype: ESE SEGYE