FLAG CARRIERS AS A SOFT POWER TOOL

We will return next Cassava Tuesday to discuss Flag Carriers as a Soft Power Tool and a important role in diplomacy.

Flag Carriers are a country’s moving:
Embassy
Cultural Diplomacy Ambassador
Billboard
First Gastronomic experience

And make no mistake, it is the first impression of your country followed by your airport.

Questions to think about…..

Which African Countries have flag carriers that fly to Asian spaces? What about within the Region?

How do you brand a country into an Airline?

Does the Airline serve national cuisine or alcohol from the country?

Does your aircrew reflect the country?

Does you crew speak the major languages and ENGLISH? We will address the English language requirement.

How can you pull this off with lower priced carriers?

Who is paying for this?

Since our conversations are centered around interactions with Asia, we will take a look at airlines from: Turkey, Korea, China and Japan

How are these airlines used as tools of diplomacy towards Africa?

See you next Cassava Tuesday!