Mulday Mondays: Water Forums and Fukushima

JAPAN

“Fake it till you make it....
”

— The philosophy of Japan since the sun

…JAPAN WILL ALWAYS HAVE ANOTHER PERSPECTIVE ON EVERYTHING

The rest of the world sees this image if you say “Fukoshima Daiichi”

AP Photo

THREE YEARS AGO: THE PERCEPTION OF THE JAPANESE BUSINESS MAN

“Yes, Water from the same area......

I would like to try some. ”

— Buddha be a fence and filtration system on kidneys.

TODAY: GREENPEACE REPORT ON FUKUSHIMA

“ There are 16,280,000,000,000,000,000,000 Bq of potassium-40, rubidium-87 and many more radionuclides already in the world’s oceans and anything from Fukushima won’t affect these levels at all.”

— Scientist, James Conca

The plan is to slowly release the TREATED water into the pacific ocean. The pacific ocean has some other pressing issues and this will not be the reason for massive fish death or “disruption” to the ecosystem.
By the way, for massive fish deaths, just take a look at Australia. We have an interesting video below on the reasons behind these catastrophic deaths.

“Great Britain’s National Radiological Protection Board
(NRPB) predicts that there will be up to 1,000 additional
cancers over the next 70 years among the population of Western Europe exposed to fallout from the accident at Chernobyl. ”

— U.S EPA (Environmental Protection Agency)

LET us PLAY the ADVOCATE for the DEVIL…

Increasingly, we notice that international organizations are becoming stronger non state actors in state affairs. However, there is a pick and choose attitude towards this “care for the environment and people”.

Where is the Greenpeace outrage on the United States Pacific Ocean States constantly recycling the pacific? As you filter the pacific, it gets saltier and can you guess the damage to the ecosystem?

The Mekong River and the South China Sea did not exactly blossom from the U.S administration’s use of Agent Orange during the Vietnam War or “Conflict”

RESPONSE FROM JAPAN

WATER FORUMS IN AFRICA AND ASIA…

UGANDA

Kampala will host the 20th Congress of the African Water Association with over 2000 actors expected to discuss and provide solutions on WASH concerns from a scientific and technical lens.

KOREA INTERNATIONAL WATER WEEK
Daegu, September 4-7

Just another example of South Korea displaying middle power behavior. The title is not just earned because a state is geographically in the middle of two different size states or on paper(economically speaking). The state must invest in forums and conferences that invite the world to deal with security matters such as water.

Korea International Water Week

Cape Verde-1st International Forum on Water Scarcity in Agriculture
Praia, March 19-22

This small island state is becoming more active in engagement through small state niche diplomacy. This forum will focus on Small Island Developing States (SIDS) and West African States. The aim is to understand water scarcity in agriculture and capitalize on it for sustainable development, food and nutrition security, and tackling climate change. They will focus on six core areas: Water and Migration, Drought Preparedness, Mechanisms, Water and Nutrition, Sustainable Agriculture Water Use and Saline Agriculture. 

South Africa- Transforming Sanitation in Africa
Capetown, February 18-22

The Regional power will be hosting a water related conference. AfricanSan5 and FSM5 are the organizations behind this event of looking at Sustainability, Policies,Funding, Practices of Sanitation.

SIDEBAR

The focus of this blog is always on Africa and Asia but every now and then we get alarming news from our neighboring continents.

Australia is experiencing a very bipolar version of mother nature and a combination of human stupidity. There are mass fish deaths in some rivers with reports of over 1 million in a few weeks. Another concern is the raising temperatures in Australia with temperatures ranging from 1130°C (113°F) to 50°C (122°F) .

See you next Mulday!

Cassava Tuesdays: Where is Morna in the Cabo Verde Brand?

“The thread to the fibers of the Green Cape

The heart beat of cape verdean people ”

— Morna Music

SIDE BAR #1

My younger years, this was the flag of Cabo Verde. The current flag came to be in 1992 but this flag below shares the familiar colors we associate with Pan African Colors.

Pan-Nationalism is quite a common theme throughout Africa. Western Asia and North Africa States sometimes labeled as Pan-Arab States share similar flag colors. Think of the following countries and the colors of their flags: - Egypt, Iraq, Jordan, Kuwait, Libya, Sudan, Yemen, Syria, and United Arab Emirates.

the current flag of cabo verde

“The (10)gold stars represent the (10) islands of the country.

Dark blue represents the Atlantic Ocean

The Red Stripe - Represents the road to economic progress.”

— Cape Verde

“ On a scale of 0 (Highly Corrupt), 100 (Very Clean)

Cape Verde scores 59 ”

— Corruption Perception Index by Transparency International

Capital: Praia
Languages Spoken: Portuguese, Creole
Religion: Christianity, Islam(Very small minority)
Population: 539,560

Prime Minister, Ulisses Correia e Silva

President Jorge Carlos Fonseca

“Depending on which Island, Self- Identity/Cultural Identity can be tricky. The countries listed below influence Identity Politics and Cultural Hertiage:
Brazil
Portugal
United States
Netherlands”

— Struggles of Colonialism- Water & Cassava

“Cabo Verde scores 56.24/100 on the ease of doing business.
”

— The World Bank Group (Doingbusiness.org)

Cape Verde currency...Does that face look familiar??? Look Below.... She sang with no shoes in solidaritary  of poor women that could not afford shoes.

“Do you know your phones?
Lusophone- Portuguese
Arabophone-Arabic
Francophone- French
Anglophone-English
Hispaniphone-Spanish
Rusophone-Russian”

— Behind Water & Cassava (Half Anglophone/ Half Francophone)

THE PAST

Amílcar Lopes da Costa Cabral, (G.O.A.T).  (1924-1973)

OUR BROTHER IS ALWAYS OUR BROTHER

Amílcar Lopes da Costa Cabral, we shall call him (Grande Irmao) of African Lusophone spaces. He is credited to be the architect of freeing Guinea Bissau and Cape Verde from Portugal.  He founded and lead the organization, Partido Africano da Independência da Guiné e Cabo Verde (PAIGC). This is the reason for the still close relationship between Guinea Bissau and Cape Verde. Both countries still consider each other as brother countries because of their joint colonial past in fighting for independence. He is also one of the founding fathers of the Angolan political party, MPLA (Movimento Popular Libertação de Angola). I hope to touch on the other founder Agostinho Neto on another Cassava Tuesday for my take on Angola. All two were close to Mozambique’s Eduardo Mondlane a force to be reckoned with on his own right. Our three musketeers were mates at the University of Lisbon.  All three men are very important to the Lusophone political narratives in Africa.

Unfortunately, as most of our stories go with fighters of colonialism in Africa, Mr. Lopes was murdered by some disgruntled PAIGC members with the help of the Portuguese police and never lived to see an independent Guinea Bissau and Cape Verde. I should note that American Intelligence deny any intervention of the Portuguese and claim that this as an issue of Creoles(Mulattos) not wanting him to be leader of the party and president of the country.

“Our Lusophony brothers and sisters are passionate about him as the Francophones feel about Patrice Lumumba and Thomas Sankara. The Anglophones on Steven Biko and Kwame Nkrumah. The Arabophone on Gamal Hussein.

All those phones in a sentence.. go use a phone today..”

— Water & Cassava

A song for our Lusophony friends by the Cape Verdean Queen of Morna, Cesaria Evora. That is the lady on the currency above this text. This song could be an ode to Angola during the time of civil war about still seeing and loving the beauty of Angola. This song also has some Cape Verdean Creole, which makes it a bit difficult to translate. It is still such a beautiful song, I hope you enjoy.

COUNTRY BRANDING EXAMPLES

  A country that is: Clean, Modern, Secure, (Outside)
   
Safe/Attractive Airline Carrier, Culturally Seductive, Positive Reputation and Behavior (Inside)

Benefits: Media and Tourists love you and it feels like this

Uploaded by Be_ Gentel on 2016-04-03.

Let's take a look at the Republic of Mauritius through the lenses of Air Mauritius

Description

now

A country that is: In-War, Transitioning out of War, High Crime, Severe Poverty(Outside)
Corruption, Citizens abuse Tourists, Poor or Inadequate Infrastructure (Inside)

Expectations: No Tourists and the Media will show more of this below. 

 Let's look at Libya through Libyan Airlines just in case the media is biased. 

أكثر من نصف قرن من العطاء ،، ليس الافضل و لكن من هنا البداية نحو الأفضل ..

Do you see yourself excited for that trip to Tripoli? Libya or Mauritius?

“Cape Verde Scores

72.2- Overall Governance Score

76.1-Safety & Rule of Law

78.0- Participation & Human Rights

60.6-Sustainable Economic Opportunity

74.0-Human Development”

— Ibrahim Index of African Governance

cape verde or cabo verde or green cape or .......

This is the importance for branding your country correctly.  This issue was so important that the country asked the United Nations to formally recognize a name change to Cabo Verde.

WHERE IS THE MORNA IN BRANDING?

There is something missing in the brand of Cabo Verde.  There are tools in their branding box, but the government is not investing in the box to promote the brand effectively. We will go through problems and opportunities for Cabo Verde in this section. 

The lack of appreciation towards country branding and working on investments that support the brand of the country thoroughly is the norm with some African countries. This is not to bash our Cape Verdean friends, few African countries truly invest in their brand and even their soft power, which we refer here to as Cassava Diplomacy. Interesting enough, despite the lack of investing in infrastructure that supports brands and soft tools, there are no issues with enjoying tools and brands from China and from former colonial countries. 

Branding examples and Soft Tools IN AFRICAN SPACES

• My use of all those phones
• Francophone countries in Africa that still view boulangeries to be of upper class but the local bakery to be for the locals. They can say Merci to Napoleon, his goal of francophonising the world down to cuisine is still effective.
• Lusophones are you Latin, Hispanic or Lusitanic? Please do not bring this up among people who identify as Lusophone unless you want to feel all their passion and love for all that is Portuguese. Please take my word for this, speaking to Mozambicans, Angolans, Brazilians you shall just be passion-ed to death.
•  The Anglophones in Africa  proudly say: My English name is…
   

BRANDING PROBLEM #1

COUNTRY CARRIER (NO LONGER AVAILABLE AS OF 3/18)

As discussed earlier with our Cassava Tuesday entries, part of the country brand must include a country carrier. The role of a country carrier is not just for quick safe transportation but to sell the country. This separates countries that are Developed, Underdeveloped and “the other”.

Inflight Magazines and Infight Entertainment highlight key players and areas of your destination. They are purposely designed to promote: Investment Opportunities, Culture, and Tourism, they are tools found in the country brand box. In this age of International Relations or state play, never forget that if the global community does not eat like you, drink like you, watch your entertainment, vacation with you, wear you as fashion. You do not matter, you are other and fair game to push other states’ soft tools or brand.

TACV Cabo Verde Airline is the country carrier of Cabo Verde but have you seen this airline before? They fly to ten destinations in North America, South America, and Europe, still does not ring a bell?

You can have a country carrier but if you do not market your brand effectively, you might as well not have one. It becomes an expense and not an asset for the country brand. Speaking of expenses, as of last year Loftleidir Icelandic will take over all marketing and business operations as the new strategic management partner of TACV. In return Loftleidir Icelandic, will have “right of first refusal” to own majority stake in TACV and Cabo Verde will be a minority holder. TACV is currently in the red of about $100 +million and as of last month, Cape Verde has decided to privatize the airline by March 2018.

SIDEBAR #2: COOL NORTH DIPLOMACY

Icelandair Group owns Loftleidir Icelandic which is the largest corporation in Iceland. So, let us say Thank you to Cabo Verde for pushing the country brand of Iceland. One country's lack of understanding in branding is another's soft power. In case you were curious, the Nordic country is part of a collective in diplomacy known as Cool North Diplomacy. 

OPPORTUNITY  #1

BLUE TOURISM- ACTIVE SPORTS TOURISM

At the coast of west Africa, there is a serious business of fun in the sun. From nearly nothing just a few years ago, water sports have taken off in Cape Verde. It's even been named one of the world's best places to surf. Now the government is trying to catch the wave.

“Cabo Verde’s (Cape Verde’s) Gross Domestic Product (GDP) increased by 4.9% year-on-year in the third quarter of 2017, compared to 3.0% in the previous quarter”

— MacuHub

OPPORTUNITY #2

Attracting new markets and adding variety to its tourism package -- that is what Cape Verde chamber of tourism believes can help boost an already lucrative sector. Tourism is the highest foreign exchange earner in the country, which is made up of 10 islands off the West African coast.

“More Cape Verde Citizens stay in Brazil, Portugal, United States and Netherlands”

BRANDING PROBLEM #2-HUMAN CAPITAL FIGHT

Cape Verde is a collection of 12 islands off the coast of North-west Africa. Here, foreigners outnumber locals, and 9 percent of the country's GDP comes from expatriates. Cape Verde has few natural resources, little arable land and is prone to drought - just some of the reasons why many residents are desperate to move to greener pastures.

OPPORTUNITY #3- NEIGHBOR APPEAL

The Ghanian Company, Trasacco group purchased land in Sal Island for the purpose of tomato production. 

““We expect an investment of approximately 140 million euros, employing 3,600 workers, providing housing for most of them, to export approximately 150,000 tons of tomato per year, worth approximately 300 million euros”

— CEO of the FOISal company, Ronald Quist

OPPORTUNITY #4- GLOBAL APPEAL 

“Tourisim accounted for 44 % of the GDP in 2016.”

— World Travel & Tourism Council

The country will exempt all E.U citizens from visas to visit the country in hopes to boost tourism by 7%. This is excellent in promoting the brand because European tourist make for a huge chunk of visitors. It would be much better if this was extended to all African states, like other African countries such as Kenya, Nigeria, and the island country of Seychelles dropping visa requirements for other African countries. Global Appeal is only believable if your neighbors do the boasting for your brand. 

SIDEBAR #3: THE CASE OF CHINA  

The “Belt and Road” Initiative is about China Soft Power in African Spaces. This is not about economic and social development for Cabo Verde. This is China playing the game of Power and Engagement. Be CAUTIOUS of state to state “friendship” in which one state has HARD AND SOFT POWER. Former Secretary of State, Hillary Clinton called this Smart Power, that was the approach of Uncle Sam’s interaction with China during her term.

China is playing and Cabo Verde is getting played, you would have to go back on our MulDay entry on Africa Blue Economics and Overfishing to understand this piece. 

Cape Verde's leaders said they support the China-proposed Belt and Road initiative during Chinese Foreign Minister Wang Yi's trip. Both countries plan to deepen bilateral cooperation. Wang Yi said Cape Verde is one of China's most important partners in Africa -- and that their bilateral friendship sets an example for large and small countries on mutual respect and treating each other equally.

The Brand of Cabo Verde must invest and work on diversifying the economy and even focusing on entrepreneurship.

Institute of Surfing-Cabo Verde, Do not laugh at me. There is a Cannabis University in the states making millions in revenue. To know more about Oaksterdam University and their subjects that include Business Courses, Cannabis Laws and Raising the best bud

Europe makes up for the largest trading partner and foreign investment for Cabo Verde. This is highly problematic and feeds into the poverty rate of the country. Cabo Verde needs to work with more African countries in this area not Europe. Reach out to Mauritius perhaps?

We shall leave you with the Princess of Morna, see you next Cassava Tuesday!

Cassava Tuesdays: Cape Verde

We will be back next Cassava Tuesday!

Our first Lusophone Country for Cassava Tuesdays will be Cape Verde. There is a reason for the use of Cape Verde and Cabo Verde.... Hrrrggggh, What is in a name? We will discuss next time!

Cape Verde has no Soft Power but there is potential to build on a brand thanks to their Blue Economy.

Are you aware that Cape Verde has the second-best education system in Africa?
 

We will start with Amílcar Lopes da Costa Cabral and end with the branding possibilities for this island country. 

In the meantime, please enjoy the legendary Barefoot Diva, Cesária Évo from Cape Verde

Cesária Évora - Sodade Official music video - corrected and better HD sound