Silk Road Thursdays: Soft Tools form Japan to Africa in the name of TICAD

“Discussion of Stability and Prosperity for Africa, 48 states attend but just 4 presidents attend.”

— TICAD I-1993

THE UNITED NATIONS SITUATION

UN SECURITY COUNCIL NEEDS A CHANGE-2012

Kofi Annan, Former UN Secretary-General: It is indefensible today that India, Brazil, Africa and even Japan don't have permanent seats on the UN Security Council. This has to be changed or the Council will lose its influence and relevance.

“Poverty Reduction and the incoporation of Africa into the global economy, includes 51 countries and 8 presidents ”

— TICAD II -1998

SIDEBAR #1

As more funding was poured in from Japan towards Africa Development it was reported by some African heads of states that Japan was using TICAD as a tool to get a seat into the UN Permanent Security Council. This would also cause some tension between Japan and China since China is still working on building better ties with Africa. For a country to get a seat on the Permanent Security Council, the country needs 2/3 of the U.N member states and all P5 members to approve. You can also imagine that China would NEVER EVER ALLOW Japan on the security council. There are ongoing discussions on reforming the UN Permanent Security Council.

.....Even in Japan, It is understood why this will never happen.......

While at the UN General Assembly, Japanese Prime Minister Shinzo Abe delivered a speech saying that his country will seek to become a permanent member of the Security Council. In order to achieve the goal, Shinzo Abe called for a reform of the international body.

UN PERMANENT SECURITY COUNCIL P-5

This group has not changed since 1945(WWII). They are the “final say” in matters of decisions concerning International Crisis. They have an incredible amount of HARD POWER. They are the largest arms exporters, highest military budgets, largest militaries and are all nuclear weapon states.

U.S, UK, China, Russia and France

CURRENT U.N COUNCIL MEMBER STATES ON THE SECURITY COUNCIL

The post below is a bitter pill to swallow. However, it is usually said because the person is in a space that is not always welcoming...

“A review of the past and a look at the journey so far included 53 Countries, African Union and 1000 delegates attend.”

— TICAD-III, 2003

ten non-permanent members elected for two-year terms by the General Assembly (with end of term date)

Japan has had a seat here before, but these 10 members are here for the sake of every very version of political correctness you can think of at the moment. 

United Nations General Assembly elects Kuwait, Côte d'Ivoire, Equatorial Guinea, Poland and Peru as non-permanent members of the Security Council for the term of 2018-2019

Bolivia (2018)

Côte d’Ivoire (2019)

Equatorial Guinea (2019)

Ethiopia (2018)

Kazakhstan (2018)

Kuwait (2019)

Netherlands (2018)

Peru (2019)

Poland (2019)

Sweden (2018)

AFRICAN COUNTRIES THAT HAVE NEVER SAT ON THE SECURITY COUNCIL

Central African Republic, Eritrea, Malawi, Mozambique, Sao Tome and Principe, Seychelles, South Sudan, Swaziland. You better bet, Japan has a great relationship with all these countries and has offered quite the assistance for the sake of development.

COUNTRIES THAT HAVE NEVER SAT ON THE SECURITY COUNCIL-60

More than likely, they might never seat on security council. These countries more than likely understand that piece of tolerance and accpetance but a majority of these 60 countries have a "great" relationship with Japan. 

http://www.un.org/en/sc/members/notelected.asp

“Mobilizing resources of the International Community on: Economic Growth, Human Security, including achieving the UN’s Millennium Development Goals, Environment/Climate Change issues.
2,500 participants, 51 African Countries, 40 African Presidents and representatives from 70 international organizations.
”

— TICAD IV, 2008

THE GOOD FOR JAPAN USING TICAD AS SOFT POWER?

THE PATH TO SOFT INFLUENCE IS VERY HARD

Japan and Africa have no colonial legacy, and to quote Abe about the Japan and Africa relationship "we have "Co- Manager" relationship. You gotta love the guy, he is really selling TICAD or Nippon-African Affairs by way of Soft influence. However, the beginning of TICAD came from under pressure not for the sake of more South to South corporation. 

The Official Development Assistance by Japan historically was targeted towards Asia as compensation for Japan's role in the war. In the 80's as the world fell under the spell of Cool Japan, the economy blossomed TREMENDOUSLY. Japan was accused for not caring but you must appreciate why Japan for not wanting to be involved in anything not Japan.
Anyway, all that pressure for not caring about poor countries came in time as the West was not feeling as generous with development assistance towards Africa. Japan saw opportunity from the international pressure and this created TICAD 25 years ago. 

TICAD allows Africa an added choice outside from the west. TICAD is an opportunity for Japan to flex soft power in a "neutral" space. It shows the global stage that Japan has learned lessons from war and is a fully rehabilitated state. Japan is also now key a player in South to South corporation.

The West and SOME neighbors of Japan have argued that TICAD is nothing more but the Japanization of Africa.

“ Japanization
The process in which Japanese culture dominates, assimilates, or influences other cultures....

Similarly

The Europeanization or Westernization in narratives and ideologies of spaces below the equator… Let us use that in a sentence…

The Europeanization in former colonial spaces has altered the definition of beauty, such as an Afro is unprofessional but straighter hair is professional.

….
The Westernization in societies will be that former colonial spaces speak dialects and Western nations (Former Colonial Masters) speak languages.

Yet the very definition of a language is “A system of conventional spoken, manual, or written symbols by means of which human beings, as members of a social group and participants in its culture, express themselves.”.


”

— Water & Cassava

But in soft power, you must have attraction and appeal. Japan is very attractive with TICAD as a tool of "Diplomacy of Resources" from Japan towards Africa.

“Japan pledged $32 billion from 2013-2018 to Africa”

— TICAD-V, 2013

How do you show of your appeal if you are Japan in Africa?? Appeal is desperately needed if you are going to execute soft power. We touched on just how states gain soft power and influence, but Japan is a bit complicated.

So, if you are Japan, you need appeal in your policies. Money is great, but your policies must be attractive. The attractive policies from Japan to Africa come with investment in Development within the sectors of: Agriculture, Infrastructure, Water Resources(Waterplomacy), Education, Health, Technology, and more Market Access. 

Lastly, this part is very important in selling your soft power. You must make your new friends believe you are on the same level.  Prime Minister Abe described Japan and Africa as "Co-Manager". Now, this is exactly how uninterrupted seduction takes place, so when you say S&*T, it sounds like Sugar, Honey, Ice, Tea.  

Sugar Honey Ice Tea #1

Japan has promised to fight for Africa to have a seat on the security council, this is something that none of the other Asia powerhouses have advocated for loudly. Well unless if you count the time, that India felt empowered to tell Namibia to relax on nuclear ambitions.
Can you imagine Bangladesh telling India to relax on ambitions to self-protect as neighboring Pakistan works on nuclear capabilities??? In the words from our Californian sisters known as
En Vogue

MAINTENANT, TU ES FOUTOU -(JAPAN TO CHINA)

That is French for "Fine, but you are screwed". This checkmate move from Japan towards China is a well thought out plan. You see Japan knowns that Africa states have no access and WILL NEVER HAVE to hard power or a chance to seat on the permanent security council.

Anyway, this move of advocacy from Japan towards African states puts China in a bind. I mean China says “No” to any Africa state fighting for a seat, Japan would suddenly become a friend to Africa like this...

Anytime You Need A Friend

This is petty from our Japanese friends but brilliant! In the event that you cannot deal directly with your enemy, by all means create a situation to make their policies and image weak. A Prussian General once said, War is the continuation of politics by other means and China is appreciating this on the behalf of Japan’s efforts towards Africa.

“Prime Minister Abe stated “The enormous continent of Africa has given no permanent member to the United Nations Security Council. Agenda 2063 states clearly that by 2023, it will rectify this situation,”
Referring to a vision document by the African Union that was launched in 2013 in Addis Ababa to help develop Africa by 2063.”

— TICAD-VI Nairobi, 2016

Read the documents below to see just how Africa states decided to screw themselves over and properly. They can sign such documents for peace but cannot come together for W.A.S.H related solutions that are permanent.

HARD POWER IS NOT AN OPTION FOR AFRICA

“The Chinese Ministry of Foreign Affairs has accused Japan of “attempting to impose its wills on African countries to gain selfish interests and drive a wedge between China and African countries.”

— Foreign Ministry Spokesperson Hua Chunying's Regular Press Conference on August 29, 2016

CURRENT HARDPOWER PLAYERS

“Checkmate”

— Japan

.......BUT TICAD HAS SOME KINKS

“First to be held in Africa (Nairobi, Kenya). 32 Presidents, Prime Minister of Japan, of State and Government from Africa, the Prime Minister of Japan, 22,000 participants from Africa and Japan, 2000 Business representatives from Japan and Africa. The Theme was ‘Advancing Africa’s sustainable Development agenda: TICAD Partnership for Shared Prosperity. Japan promises to invest from 2016-2018 an additional $30billion to more public private partnerships. ”

— TICAD VI, 2016

 We can start and ending with avoiding all the issues stated in this article.

This is the second part to the Soft Power issues of  Japan in Africa. To catch up on the first part

Cassava Tuesdays: Where is Morna in the Cabo Verde Brand?

“The thread to the fibers of the Green Cape

The heart beat of cape verdean people ”

— Morna Music

SIDE BAR #1

My younger years, this was the flag of Cabo Verde. The current flag came to be in 1992 but this flag below shares the familiar colors we associate with Pan African Colors.

Pan-Nationalism is quite a common theme throughout Africa. Western Asia and North Africa States sometimes labeled as Pan-Arab States share similar flag colors. Think of the following countries and the colors of their flags: - Egypt, Iraq, Jordan, Kuwait, Libya, Sudan, Yemen, Syria, and United Arab Emirates.

the current flag of cabo verde

“The (10)gold stars represent the (10) islands of the country.

Dark blue represents the Atlantic Ocean

The Red Stripe - Represents the road to economic progress.”

— Cape Verde

“ On a scale of 0 (Highly Corrupt), 100 (Very Clean)

Cape Verde scores 59 ”

— Corruption Perception Index by Transparency International

Capital: Praia
Languages Spoken: Portuguese, Creole
Religion: Christianity, Islam(Very small minority)
Population: 539,560

Prime Minister, Ulisses Correia e Silva

President Jorge Carlos Fonseca

“Depending on which Island, Self- Identity/Cultural Identity can be tricky. The countries listed below influence Identity Politics and Cultural Hertiage:
Brazil
Portugal
United States
Netherlands”

— Struggles of Colonialism- Water & Cassava

“Cabo Verde scores 56.24/100 on the ease of doing business.
”

— The World Bank Group (Doingbusiness.org)

Cape Verde currency...Does that face look familiar??? Look Below.... She sang with no shoes in solidaritary  of poor women that could not afford shoes.

“Do you know your phones?
Lusophone- Portuguese
Arabophone-Arabic
Francophone- French
Anglophone-English
Hispaniphone-Spanish
Rusophone-Russian”

— Behind Water & Cassava (Half Anglophone/ Half Francophone)

THE PAST

Amílcar Lopes da Costa Cabral, (G.O.A.T).  (1924-1973)

OUR BROTHER IS ALWAYS OUR BROTHER

Amílcar Lopes da Costa Cabral, we shall call him (Grande Irmao) of African Lusophone spaces. He is credited to be the architect of freeing Guinea Bissau and Cape Verde from Portugal.  He founded and lead the organization, Partido Africano da Independência da Guiné e Cabo Verde (PAIGC). This is the reason for the still close relationship between Guinea Bissau and Cape Verde. Both countries still consider each other as brother countries because of their joint colonial past in fighting for independence. He is also one of the founding fathers of the Angolan political party, MPLA (Movimento Popular Libertação de Angola). I hope to touch on the other founder Agostinho Neto on another Cassava Tuesday for my take on Angola. All two were close to Mozambique’s Eduardo Mondlane a force to be reckoned with on his own right. Our three musketeers were mates at the University of Lisbon.  All three men are very important to the Lusophone political narratives in Africa.

Unfortunately, as most of our stories go with fighters of colonialism in Africa, Mr. Lopes was murdered by some disgruntled PAIGC members with the help of the Portuguese police and never lived to see an independent Guinea Bissau and Cape Verde. I should note that American Intelligence deny any intervention of the Portuguese and claim that this as an issue of Creoles(Mulattos) not wanting him to be leader of the party and president of the country.

“Our Lusophony brothers and sisters are passionate about him as the Francophones feel about Patrice Lumumba and Thomas Sankara. The Anglophones on Steven Biko and Kwame Nkrumah. The Arabophone on Gamal Hussein.

All those phones in a sentence.. go use a phone today..”

— Water & Cassava

A song for our Lusophony friends by the Cape Verdean Queen of Morna, Cesaria Evora. That is the lady on the currency above this text. This song could be an ode to Angola during the time of civil war about still seeing and loving the beauty of Angola. This song also has some Cape Verdean Creole, which makes it a bit difficult to translate. It is still such a beautiful song, I hope you enjoy.

COUNTRY BRANDING EXAMPLES

  A country that is: Clean, Modern, Secure, (Outside)
   
Safe/Attractive Airline Carrier, Culturally Seductive, Positive Reputation and Behavior (Inside)

Benefits: Media and Tourists love you and it feels like this

Uploaded by Be_ Gentel on 2016-04-03.

Let's take a look at the Republic of Mauritius through the lenses of Air Mauritius

Description

now

A country that is: In-War, Transitioning out of War, High Crime, Severe Poverty(Outside)
Corruption, Citizens abuse Tourists, Poor or Inadequate Infrastructure (Inside)

Expectations: No Tourists and the Media will show more of this below. 

 Let's look at Libya through Libyan Airlines just in case the media is biased. 

أكثر من نصف قرن من العطاء ،، ليس الافضل و لكن من هنا البداية نحو الأفضل ..

Do you see yourself excited for that trip to Tripoli? Libya or Mauritius?

“Cape Verde Scores

72.2- Overall Governance Score

76.1-Safety & Rule of Law

78.0- Participation & Human Rights

60.6-Sustainable Economic Opportunity

74.0-Human Development”

— Ibrahim Index of African Governance

cape verde or cabo verde or green cape or .......

This is the importance for branding your country correctly.  This issue was so important that the country asked the United Nations to formally recognize a name change to Cabo Verde.

WHERE IS THE MORNA IN BRANDING?

There is something missing in the brand of Cabo Verde.  There are tools in their branding box, but the government is not investing in the box to promote the brand effectively. We will go through problems and opportunities for Cabo Verde in this section. 

The lack of appreciation towards country branding and working on investments that support the brand of the country thoroughly is the norm with some African countries. This is not to bash our Cape Verdean friends, few African countries truly invest in their brand and even their soft power, which we refer here to as Cassava Diplomacy. Interesting enough, despite the lack of investing in infrastructure that supports brands and soft tools, there are no issues with enjoying tools and brands from China and from former colonial countries. 

Branding examples and Soft Tools IN AFRICAN SPACES

• My use of all those phones
• Francophone countries in Africa that still view boulangeries to be of upper class but the local bakery to be for the locals. They can say Merci to Napoleon, his goal of francophonising the world down to cuisine is still effective.
• Lusophones are you Latin, Hispanic or Lusitanic? Please do not bring this up among people who identify as Lusophone unless you want to feel all their passion and love for all that is Portuguese. Please take my word for this, speaking to Mozambicans, Angolans, Brazilians you shall just be passion-ed to death.
•  The Anglophones in Africa  proudly say: My English name is…
   

BRANDING PROBLEM #1

COUNTRY CARRIER (NO LONGER AVAILABLE AS OF 3/18)

As discussed earlier with our Cassava Tuesday entries, part of the country brand must include a country carrier. The role of a country carrier is not just for quick safe transportation but to sell the country. This separates countries that are Developed, Underdeveloped and “the other”.

Inflight Magazines and Infight Entertainment highlight key players and areas of your destination. They are purposely designed to promote: Investment Opportunities, Culture, and Tourism, they are tools found in the country brand box. In this age of International Relations or state play, never forget that if the global community does not eat like you, drink like you, watch your entertainment, vacation with you, wear you as fashion. You do not matter, you are other and fair game to push other states’ soft tools or brand.

TACV Cabo Verde Airline is the country carrier of Cabo Verde but have you seen this airline before? They fly to ten destinations in North America, South America, and Europe, still does not ring a bell?

You can have a country carrier but if you do not market your brand effectively, you might as well not have one. It becomes an expense and not an asset for the country brand. Speaking of expenses, as of last year Loftleidir Icelandic will take over all marketing and business operations as the new strategic management partner of TACV. In return Loftleidir Icelandic, will have “right of first refusal” to own majority stake in TACV and Cabo Verde will be a minority holder. TACV is currently in the red of about $100 +million and as of last month, Cape Verde has decided to privatize the airline by March 2018.

SIDEBAR #2: COOL NORTH DIPLOMACY

Icelandair Group owns Loftleidir Icelandic which is the largest corporation in Iceland. So, let us say Thank you to Cabo Verde for pushing the country brand of Iceland. One country's lack of understanding in branding is another's soft power. In case you were curious, the Nordic country is part of a collective in diplomacy known as Cool North Diplomacy. 

OPPORTUNITY  #1

BLUE TOURISM- ACTIVE SPORTS TOURISM

At the coast of west Africa, there is a serious business of fun in the sun. From nearly nothing just a few years ago, water sports have taken off in Cape Verde. It's even been named one of the world's best places to surf. Now the government is trying to catch the wave.

“Cabo Verde’s (Cape Verde’s) Gross Domestic Product (GDP) increased by 4.9% year-on-year in the third quarter of 2017, compared to 3.0% in the previous quarter”

— MacuHub

OPPORTUNITY #2

Attracting new markets and adding variety to its tourism package -- that is what Cape Verde chamber of tourism believes can help boost an already lucrative sector. Tourism is the highest foreign exchange earner in the country, which is made up of 10 islands off the West African coast.

“More Cape Verde Citizens stay in Brazil, Portugal, United States and Netherlands”

BRANDING PROBLEM #2-HUMAN CAPITAL FIGHT

Cape Verde is a collection of 12 islands off the coast of North-west Africa. Here, foreigners outnumber locals, and 9 percent of the country's GDP comes from expatriates. Cape Verde has few natural resources, little arable land and is prone to drought - just some of the reasons why many residents are desperate to move to greener pastures.

OPPORTUNITY #3- NEIGHBOR APPEAL

The Ghanian Company, Trasacco group purchased land in Sal Island for the purpose of tomato production. 

““We expect an investment of approximately 140 million euros, employing 3,600 workers, providing housing for most of them, to export approximately 150,000 tons of tomato per year, worth approximately 300 million euros”

— CEO of the FOISal company, Ronald Quist

OPPORTUNITY #4- GLOBAL APPEAL 

“Tourisim accounted for 44 % of the GDP in 2016.”

— World Travel & Tourism Council

The country will exempt all E.U citizens from visas to visit the country in hopes to boost tourism by 7%. This is excellent in promoting the brand because European tourist make for a huge chunk of visitors. It would be much better if this was extended to all African states, like other African countries such as Kenya, Nigeria, and the island country of Seychelles dropping visa requirements for other African countries. Global Appeal is only believable if your neighbors do the boasting for your brand. 

SIDEBAR #3: THE CASE OF CHINA  

The “Belt and Road” Initiative is about China Soft Power in African Spaces. This is not about economic and social development for Cabo Verde. This is China playing the game of Power and Engagement. Be CAUTIOUS of state to state “friendship” in which one state has HARD AND SOFT POWER. Former Secretary of State, Hillary Clinton called this Smart Power, that was the approach of Uncle Sam’s interaction with China during her term.

China is playing and Cabo Verde is getting played, you would have to go back on our MulDay entry on Africa Blue Economics and Overfishing to understand this piece. 

Cape Verde's leaders said they support the China-proposed Belt and Road initiative during Chinese Foreign Minister Wang Yi's trip. Both countries plan to deepen bilateral cooperation. Wang Yi said Cape Verde is one of China's most important partners in Africa -- and that their bilateral friendship sets an example for large and small countries on mutual respect and treating each other equally.

The Brand of Cabo Verde must invest and work on diversifying the economy and even focusing on entrepreneurship.

Institute of Surfing-Cabo Verde, Do not laugh at me. There is a Cannabis University in the states making millions in revenue. To know more about Oaksterdam University and their subjects that include Business Courses, Cannabis Laws and Raising the best bud

Europe makes up for the largest trading partner and foreign investment for Cabo Verde. This is highly problematic and feeds into the poverty rate of the country. Cabo Verde needs to work with more African countries in this area not Europe. Reach out to Mauritius perhaps?

We shall leave you with the Princess of Morna, see you next Cassava Tuesday!

Silk Road Thursdays: Cool Japan for Everyone but for Africa, Yadah Yadah ....

LAST TIME WE TOUCHED ON JAPAN...

Tokyo International Conference on African Development (TICAD)

We will touch on an incident that involved TICAD & the U.N Security Council. This is very important to understand the piece of Aid in our series as a soft power tool. While this is a strong soft power tool for the country, it is also a challenge for Japan.

Cultural Diplomacy

We will start here and TICAD much later.........

---

what is yadAH yadah?

George's new girlfriend explains things using 'Yada-yada' to gloss over things.

---

BEFORE WE START OUR STORY....

THE PAST OF JAPAN  & CULTURAL DIPLOMACY 

Cultural Diplomacy from Japan can be a touchy subject for the Asia Pacific Region. This Japan brings back memories of “Empire” and “War”. There is no soft power in this Japan below, this is pure Hard Power and Realism. Depending on you ask, Japan has never apologised for the war.  

“We are not going to apologize every year based on the new elected administration

We are not going to give funds for every new administration

We are not going to apologize for every former minister that speaks harshly about this topic

Take your statues down and then we can speak of shrine visits.”

— Japan to South Korea, China and the Asia Pacific Region

This tension will push Japan to go inside and not invest on Cultural Diplomacy because Japan is viewed through the lenses of this flag.
 

This flag was in use during the Edo period or Tokugawa period (徳川時代) about some 200+ years before the war.
However, it should be noted that this flag is controversial and painful for people of South Korea and China. Think the swastika for Germany, The Confederate Flag in America, Afrikaner Oranje, Blanje, Blou Flag of South Africa and Namibia.

This flag is a reminder of Colonialism and Imperialism.

DOES JAPAN'S DARK CULTURAL DIPLOMACY MATTER TO AFRICA?

There are three major players in Africa from Asia: China, Japan, and South Korea. Currently, there is an unspoken competition between all three on just who can be the most influential friend for Africa but that will be addressed later with TICAD.

In 2013, there were some serious tensions brewing between China and Japan on the role of “influence” and “leadership” with ASEAN. China accused Japan for trying to “assert complete leadership” in the region. 

Just because Japan invested a tiny $1.5 billion into the ASEAN union and I forgot to mention the “soft loans” that topped over $500 million from Japan to Myanmar...... 

Japan has also made sure that with every natural disaster in the Asia Pacific region, before the U.N, International Red Cross, like this Sting song... It is first to help with recovery efforts.
 

I will touch more on ASEAN states later with this blog. The ASEAN way can also serve as a great platform for some African States. Here is a tiny bit about ASEAN.

This competitive relationship between the two is creeping into Africa. 

“So, you understand now that Korea and China would not mind if Japan was out of African Affairs.

There will be no wasabi tears to shed here..

But
This does not mean Korea is simply so happy with the presence of China in Africa.

However, China and Korea could care less for Japan in Africa and for that matter Asia Pacific Affairs.”

— Water & Cassava

COOL JAPAN TO THE WEST LOOKS LIKE

However as with most things (not all), time mends and shapes everything. Japan is now known for its own unique soft power known as Cool Japan. Cool Japan was birth in the 1980’s and since then we are all trying to keep up with the cool factors of Japan. Japan is cool in the Americas, Europe, Asia, Australia but Africa???

COOL JAPAN & AFRICA OR YADAH...

“... THE LACK OF RESPECT AND AWARENESS OF YOUR COUNTRY IN INTERNATIONAL RELATIONS TRANSLATES TO
YOU ARE NOTHING BUT A MEMBER OF THE OTHER, aka “SUBALTERN”.”

— Water & Cassava

“Antonio Gramsci used this term to refer to people considered infererior be it race, class, gender, sexual orientation, ethnicity, or religion.

This term is forever stamped in International Relations Theory because of an essay by Gayatri Spivak. She asked a simple question,
Can the Subaltern Speak?

This blog is about Africa and Asia, so I do not see a problem using this word in both spaces. I should note that academically, this word is getting a bit trendy and abused. ”

— Subaltern

At this point of the Water & Cassava Blog you are versed on Soft Power and Cultural Diplomacy. But if you need a refresher, just go back to any Silk Road Thursday Entry or Cassava Tuesday entry. 

“A state’s public diplomacy is a direct response to its culture, foreign policy, and political ideologies.

These three elements drive attraction and create a unique soft power for the respective state.

All three elements must be present for the soft power effect to occur.

Cultural Diplomacy is a soft power tool that occurs during the long-term run while Public Diplomacy focuses on the short-term run of the country.”

— Understanding the complex ties with Japan and Africa through the lenses of China and Korea

Officially the name of the Japanese flag is called Nisshōki ("sun-mark flag"). Commonly people refer to the flag as Hinomaru ("circle of the sun").

AFRICA IN JAPAN POP CULTURE

SIDEBAR #1 : "SOFT CONNECTIONS" CHINA IN AFRICA.

While China's economic and trade impact on Africa has raised global attention, China also runs one of the world's largest short-term training programs. It also gives generous support to 31 Confucius Institutes teaching Mandarin and Chinese culture at many top universities in Africa. So what do Africans feel about the deliverables of China's soft power investment?

“Do you see the problem here? The China culture must be understood and learned but noticed the African leader not advocating that this street be a two-way street. 

Japan can use this as an entry tool to Africa. Korea and China still don’t understand this piece on diplomacy in Africa must be fluid. ”

JAPAN IN AFRICA CULTURE???

Japan does not have a strategic plan in this area for Africa.  It is a yada-yada approach! The assumption here on both sides is, in the name of TICAD all will be great. Diplomacy must be fluid and Soft influences must go both ways. Majority of African leaders suffer from forms of the colonialism disease that range from early stages to fatal stages in development, so they do not invest in their “soft influences”. They have no problem absorbing other soft influences on the behalf of aid and relief. Africa has made no efforts to work on the art and execution of niche diplomacy in Asian spaces.

Culture is an extended arm in International Relations. A successful relationship between Africa and Japan will be expected for Japan not to downplay the role of culture and identity of Africans in Japanese spaces.

 

BUT JAPAN HAS AFRICAN FESTIVALS...

Festivals do not count per-se, because they are just extra pluses towards the city brand. It benefits cities in Japan that have “African themed festivals”, it shows the global stage, “Japan is DIVERSE!!”.

INTERCULTURAL RELATIONS

International Relations can be best described today as Intercultural Relations. The U.S vs. West Asia is a great example on just how the lack of respect and appreciation of Intercultural Relations can bring countries to their knees.

The very definition of International Relations that is “relations with other nations” rests on the shoulders of that each country has unique traditions, social interactions, political dynamics, and intellectual orientations that make up the country. Japan must understand, with interactions towards any African country, it will go favorably if they start to pay attention to those shoulders.  

There is no fluidity in cultural diplomacy between Africa countries and Japan. This is not unique to Japan because China and Korea do not value this or have no clue on a starting point. However, this gap could be the golden ticket of applying “Cool Japan Diplomacy” to Africa. The neglect or underestimation of cultural diplomacy towards Africa by Japan hinders fluid relations but because China and Korea are guilty of this issue, Japan can use this as winning attribute to building on African Affairs.

some examples on how Japan can work on CD with Africa:

• Pop Culture
  Anime and Manga with African Myth and Folklore, Cool Japan!

• Academic
  Educational Exchanges that include professors and students from both spaces. So not just African students going to Japan for graduate studies but Japanese students and professors in Africa Academic spaces. This also means more African Professors and Deans in Japan universities that claim to teach Africa Affairs.
  

“If the Education Sector can appreciate the importance of “French Academics” teaching Francophone studies ....
Then it must have no problem understanding the importance of African Academics teaching African Studies”

• Blue Economics (Beyond Fish)

• AgriMarketing/ Agri-Economics

• “Experimental” Tourism

  LASTLY ON CULTURAL DIPLOMACY

The new diplomatic language of the 21st century diplomat rest on:-

• Do your “friends” and "neighbors" speak and understand your cultural diplomacy?

• Does the global stage speak and understand your cultural diplomacy?

• Are you humanitarian friendly? (Later on this piece)

Cultural Diplomacy is not about countries explaining their “self” onto the global stage. It is based on Cleverness in Cultural Diplomacy. 

“Applying unique intelligence base on culture, history, identity, etc. to build and increase understanding with other countries while simultaneously working on your own interests. Multiple actors, cultural promoters are needed to get this point across....”

— Cleverness in Cultural Diplomacy

JAPAN HAS A MEDIA PROBLEM IN AFRICA

Japan lacks international mass media presence on the global stage to promote its image. The United States has CNN and FOX. The UK has the BBC, but do you know the name of Japan’s international broadcasting channel???

Waiting……….

The NHK network could be key to setting up stronger ties to Africa. What better way to spread your message to your new friends using their language with their faces?

P.S NHK has a KiSwahili Channel but BBC has Pidgin, Hausa and so much more. NHK needs to pick up the pace. 

We leave you with this video of African artist, Dobolo based in Japan.

See you next Silk Road Thursday!

Public Health Wednesdays (PHW)- Africa & Asia Health Check

WHO WEEKLY REPORT: AFRICA

“This feel good R & B jam by the elements goes out to: Namibia, Botswana, Swaiziland, Gabon, Gambia, Guinea-Bissau, Gabon, Equatorial Guinea, Algeria and Eritrea for no ongoing events.”

— Water & Cassava

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AFRICA

“There is a conscious effort here not to touch on issues that occur in or around the United States. However, the United States is a super power state that touches, “influences” all that is on this blue ball we call home. So, time to time, I will have to touch on U.S Foreign Policy, especially with conversations that include South Korea and the continent of Africa. ”

— Behind Water & Cassava

This so called global gag rule has been ongoing, since President Ronald Reagan. It is just with Trump, as with policy and law, it was upgraded.

A loss of over $8 billion in aid will be felt globally and services that are offered from this funding includes: HIV, Malaria, Cervical Cancer, TB, Family Planning, and a host of comprehensives health care needs. Groups that accept funding must stop offering abortion services even if it is legal.

I should point out here that every woman that goes in for services is not getting an abortion. I am not so sure the concern on a uterus and sets of ovaries that are not yours. This fixation on genital parts and reproductive organs and never the proactive health on the organs.

Research on gynecological diseases and disorders??? Sanitary napkins that do not include nail polish remover?? Condom use and research for women?? There are a host of other issues but moving along…….

Comprehensive health care for women includes full family planning services and that includes abortion services. It is ironic, the current administration views killing children in West Asia and Africa making “America Great” again. A fetus gets more sympathy and adoration that its final stage of development.  

Unfortunately, or (Fortunately) the States is the largest donor to all International Reproductive Health Efforts. African Countries have continuously not placed public health on the top list of development. They depend on Medical Diplomacy to take care of their own citizens. The U.S cannot be forced to give aid. The current administration is applying realism to all interactions with other states. What happens to America if some girl in Mozambique or Kenya lacks access to condoms, pills, well woman visits or abortion services? …….

“Therefore, you do not depend or pray to which colonized you. You will and always stay a slave.”

— Biko and 'dem tried to warn you...

The Trump administration has argued that forcing America to give aid that includes abortion services is Western Cultural Imperialism. With all 54 countries that make up the continent of Africa, abortion was only learned from westerners. I appreciate the insult inside the insult.

“…. Cultural Imperialism for Medical Aid now you say? My goodness, what do you call constantly raping the land of all resources, putting in “applicable heads of state”, Ah yes! Stealing people??? Could you please leave all together and return raw materials as you leave?....”

— Everyone below the Equator

Which African Countries will be affected?

Check out the map below.

EBOLA & CORRUPTION

Apparently all three countires lost over $6 million due to corruption during the Ebola epidemic. 

AIR POLLUTION AND AFRICA

“Air pollution may kill more Africans than HIV/AIDS”

— Shut the Front Door, No way!!! Who the Hell?? What..

WHAT YOU ARE TOLD ABOUT BIO MASS

ASIA

THAILAND

We touched on this briefly last PHW, but there is a drug resistant form of Malaria that has developed from Cambodia and is spreading to Thailand, Laos, and Vietnam. How is Thailand dealing?

CHINA

Uyghurs: Muslim Minority

China is offering free health care that includes wrap around services for a minority group in China known as the Uyghurs. With the disguise of using applied public health, China is collecting and storing DNA samples that includes biometric data to keep track of the Ugyhurs population.

OUR PINK NEWS IN ASIA- QUEER RIGHTS IN ASIA

JAPAN

ARE YOU OVER 60? MOVE TO JAPAN

Once again, Japan is the best country in Asia for older people to live. If you stay or have visited Japan, this is not surprising at all. I do still see a need for more interactive programs that target the senior population.

KAROSHI & MENTAL HEALTH IN JAPAN

Japan is notorious for incredible working hours that care less of your mental health and more on your dedication to get it done. Even if it means this will kill you, that form of death is known as Karoshi. Workers work 80+ hours over time a month, I am familiar with this kind of work hours. I had a lot of interaction with Texas State Troopers, Houston Police, and Clearlake Police, as I slept on the side of the freeway in my car from one case to the next case. 

I recall making it to a gas station and telling myself if I would just crash for 15 minutes. That ended up to be 1 hour with a police officer banging on my window, asking about my social welfare. After seeing my work ID, he simply said “This job will kill y’all”. I feel the pain and exhaustion of the video below.

A Japanese phenomenon known as "Karoshi," which means "death from overwork," is affecting many young men and women in Japan. Almost 2,000 people in the country committed suicide for reasons related to their job in 2016. Lucy Craft reports from Tokyo.

But it appears a change is coming for Japan…

SOUTH KOREA

ASSISTANCE TO BANGLADESH

South Korea will donate $500,000 to UNFPA Bangladesh to help wth women and girls affected by the ongoing Rohingya humanitarian crisis.

PILLS,PILLS, PILLS

“Africa Countries,
Do you hear what Kimchi Land knows???
Do you hear what Kimchi Land sings???
South Korea will be investing a bit over $ 3 Billion in their pharmaceutical and health care industries”

— Do you Hear What I Hear with a Twist?

Sister Whitney to all....

MENTAL HEALTH in south korea- ‎한,정

There is room for intersectionality in discussions of mental health. However, the gravity and complexes with mental health surrounding South Korea is heartbreaking and complexing. I am a product of Africa and the diaspora and I appreciate minding my space with some topics.
I can only give my opinions and thought on this issue from my professional and academic background. However even in critiquing the issue of mental health, I am coming from the lenses of the ‘Asian Diaspora”. This is not sufficient, I think to truly critique the issue however as an applied public health professional, I shall try with framework.

South Korea has a unique psychology (Han,  ‎한) that shapes the social dynamics of the society. These pressures of “making it” might be responsible for why less than 48 hours ago, the leader of the Korean pop group SHINee died by suicide.

South Korea is one of the most advanced countries on earth but sadly the stigma behind mental health puts the country on the list of countries that do the least for mental health. There is also the case of Jeong ( 정) that requires you to exercise sympathy and empathy, which is why the lack of care and efforts towards mental health is perplexing.

Until next PHW

Muldays Mondays: Water Mythology- Spirits & Deities Nigeria, Thailand & Japan

Folklore & Mythology

Last time on Folk & Mythology, I spoke about the result of the uninterrupted imagination birthing folklore and mythology.  This birth of the uninterrupted imagination shapes the identity of people. It allows us to understand a society's traditional identity but more importantly their understanding of relating to other groups.

What happens to the interrupted imagination of a society after colonialism or war? 

Have you observed the prevalence of Western folklore and mythology in Asian and African Spaces?
What about folklore and mythology from Africa and Asia in Western Spaces? Do you remember learning about panchatantra stories? What about Bantu fables? 
 

“What are the consequences from ”modernization” and technology towards societies that abandon traditional folklore and mythology? ”

— Water & Cassava

Asian countries have made significant strides to celebrate their folklore and mythology out loud in public spaces. They do not feel "uncivilized" or that their "salvation" might end. 

THAILAND

Suvarnabhumi Airport Bangkok, Thailand (Departure Gate)-Samudra Manthan
(The Churning of the Ocean of Milk)

A Short Video on how just how this started

The short movie here: the Churning of the Ocean of Milk, is the introduction to a Keynote/ slideshow introduction on Ayurveda. (The link to view the whole presentation is below). I have tried to present the story of Ayurveda, so that, like its name (Ayu-Life and Veda-Knowledge) the story would give anyone an understanding of the fundamental principles of this ancient Medical system.

Folklore and Mythology are part of a society's cultural heritage and  play a  role in the branding of the country.  Developed countries have mastered the art of making their mythology and folklore romantic and  marketable to the global community.  

Snow White, a Germanic classic fairy tale is currently marketed to young girl as this:

However, this is the Original Story of Snow White

Disney World has mastered the art of marketing European Folklore and Mythology in Western spaces and in Asia with locations in Japan and China. However there are no such theme parks  in the West, or in Asia and Africa that continuously promote the folklore or mythology from those spaces. Disney World resorts worldwide allow guests to meet Snow White, Ariel and even sleep in Cinderella's Castle. Disney World resorts in 2016 made a profit of $4.6 billion dollars. 

The Cinderella Castle Suite at Walt Disney World. 

“Should we blame Cultural Cringe for the absence of theme parks that promote folklore & Mythology originating from Africa & Asia?”

— Water & Cassava

SPIRITS & DIETIES OF THE OCEAN: JAPAN & NIGERIA

JAPAN

As most stories found in mythology and folklore often begin, it stems from the imagination’s desire to survive and create a habitable world in this life and the afterlife. Without further ado, here are the Gods of the Ocean from Nigeria and Japan. 

SUIJIN(SUITEN-水天), GOD OF WATER IN JAPANESE shinto MYTHOLOGY

Suijin Festival

Suijin in Shinto mythology is the force found in water. This force manifests sometimes as a snake, whale or fish and has a pair of funa fish as messengers. Suijin is part of the divinity force that makes up the shinto divinity of water. This manifestation can be found in ocean, lakes, ponds and is god or goddess to all mythical creatures found in bodies of water. Suijin is also prayed to by expecting mothers to be during childbirth. This force is also charged with the responsibility of fertility, motherhood, and easy childbirth. It should be noted that Suijin is described as male or female . 

NIGERIA

OLOKUN-NIGERIAN-THE YORUBA GOD(GODDESS) OF WATER

Olokun Seniade

I grew up knowing this entity as a God(shaped like a merman) but there are populations that refer to this entity as a goddess. As our mentioned Japanese counterpart, he is expected to help women conceive. He appears as a mudfish as well as a black mermaid. Olokun is a manifestation known as a Orisha. Orisha's are manifestations of the universal GOD known as Olorun. He is also responsible for all mythical creatures found in bodies of water. 

Olokun Festival

There is a profitable market for the commercialization of cultural heritage tangibles and intangibles such as folklore and mythology unfortunately African countries have not mastered the art of this unique form of branding.