Cassava Tuesdays: Flag Carriers as a Soft Power Tool for African Countries

FLAG CARRIERS AS A SOFT POWER TOOL

We will return next Cassava Tuesday to discuss Flag Carriers as a Soft Power Tool and a important role in diplomacy.

Flag Carriers are a country’s moving:
Embassy
Cultural Diplomacy Ambassador
Billboard
First Gastronomic experience

And make no mistake, it is the first impression of your country followed by your airport.

Questions to think about…..

Which African Countries have flag carriers that fly to Asian spaces? What about within the Region?

How do you brand a country into an Airline?

Does the Airline serve national cuisine or alcohol from the country?

Does your aircrew reflect the country?

Does you crew speak the major languages and ENGLISH? We will address the English language requirement.

How can you pull this off with lower priced carriers?

Who is paying for this?

“African Airlines: GO BOLD OR GO HOME.

EMBRACE YOUR COLORS IN YOUR BRAND”

— #CassavaDiplomacy

Since our conversations are centered around interactions with Asia, we will take a look at airlines from: Turkey, Korea, China and Japan

How are these airlines used as tools of diplomacy towards Africa?

See you next Cassava Tuesday!

Cassava Tuesdays: Challenges Facing the Country Brand of Nigeria aka Naija!

Nigeria’s Women’s Bobsled Team Qualifies for 2018 Olympics, Country’s 1st Ever Winter Olympians

Next Cassava Tuesday, we will discuss the challenges facing the brand of Nigeria. The success of power and influence of a country is based on a country’s reputation regionally and globally. What happens, when a country is in the green economically(ON PAPER) but in the red with reputation?

We will discuss next Cassava Tuesday

Cassava Tuesdays: Creole Brand of The Republic of Seychelles

Capital: Victoria
Population: 94,677 (2016)
Official Language Spoken: Seychelles Creole (Seselwa), English and French
 Religion: Christianity, Islam, Bahai and Hinduism

President Danny Faure 

“Seychelles was part of the Paradise Papers, which revealed financial dealings of politicians, celebrities, corporate giants and business leaders.”

— November, 2017

COLONIAL PERIOD 

1502- Vasco Da Gama sailed from India to Africa at his arrival, he named the islands after himself, Les Amirantes (Admiral Islands). He is credited for discovering the island because none of the colored folks within distance ever dared to visit. I mean Seychelles is a hop and skip from two continents, but it took a European to “discover” this Island.

               ESTIMATED SHIP ARRIVALS TO SEYCHELLES

10 days from India
10 days from Saudi Arabia
4 days from Kenya
23 days from Portugal

I find it hard to believe that no one from these spaces “discovered” the island. In the late 1700s, the French colonized Seychelles and will name the island in honor of Viscount Jean Moreau de Sechelles (Minister of Finance, 1727 to 1743).

Portugal's Vasco da Gama explored the Seychelles (1502)

“Seychelles has the highest Gross Domestic Products (GDPs) per capita in Africa ($15,410 in 2016), but increasingly the effects of climate change are placing its economy—which relies heavily on high-end tourism and exports of tuna—at risk.”

— World Bank, 2017

As our other stories with "Empire" and Africa spaces go, there was a struggle from the French, British, Dutch, Arabs, and the Italians. They stopped by the island for precious stones, spices, and slaves. Similarly, to the early stories of Australia, Seychelles was used as a place to hold prisoners or exiles by the British.

Oddly enough, Seychelles keeps Somalian prisoners and it is all funded by the United Nations.

THE CASE OF NUTS AND NEUROTIC SAILORS

Coco De Mer, I am sure you can guess the Male and Female one right?

“World Bank approved a $9 million loan to help indebted Seychelles to restore economic stability.”

— 2009 (It was rough for everyone)

“Seychelles is ranked 93rd out of 190 economies on the Doing Business ”

— Word Bank, 2017

Seychellois Rupee

“
Seychelles is the smallest country in Africa ”

We discussed country branding last year, with the Sega Branding of Mauritius

What is the Creole Brand ? 

BLUE ECONOMICS & SUSTAINABILITY

BLUE ECONOMICS IN 2014

Seychelles relies heavily on tourism but the nation is on a mission to change that. The Island nation is trying to move away from being totally dependent on its tourism sector by developing its blue economy.

“ 40 out of 168 (No ranking available in 2016)”

— Transparency Corruption Perceptions Index, 2015

the outcome  IN 2016 (BRANDING ASSET #1)

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SUSTAINABILITY IN POLICY AND IN PRACTICE (ASSET #2)

The country has also taking a proactive approach instead of a reactive approach to dealing with sustainability and the blue economy of the country. Read below to understand more on the Seychelles Blue Economy Strategic Roadmap.

VISA RELATIONSHIP WITH THE REGION & power of passport? (BRANDING ASSET 3-4)

Country Branding done the right way “CAN” lead a country to the path of Soft Power. Remember, you can have a brand that is “sellable” but have no soft power. Despite the word SOFT, it is not easy to craft or apply into foreign policy. 

The Maldives has a recognizable brand, spectacular views that really are “The sunny side of life” but struggle with poverty and health care.

The Republic of Seychelles was first to scrap visa requirements for other African nations, despite the feelings not been mutual. In return, the country now has the most powerful African passport. The Seychelles passport ranks number 1 in the continent, 26 globally with a total of 141 accessible countries.

“Seychelles is home to one of the heaviest land tortoise, The Aldabra Giant tortoise born in 1846. ”

THE PEOPLE MUST BE CONSIDERED IN THE BRAND? (problem#1)

Marie Josee Bonne, Special Adviser, Ministry of Social Affairs, Community Development and Sports, Seychelles

“Majority of the 115 islands are uninhabited, they are dedicated as nature reserves ”

The Seychelles has one of the most progressive social development policies in the developing world, arguably owing to its size and population of just over 860,000 people. The United Nations, however, believes the policies are workable, even in heavily populated countries. It says the model should be deployed in other African countries.

COUNTRY CARRIER AND TOURISM (ASSET #5) 

We have discussed the importance of a country having a reliable safe country carrier. Air Seychelle might be a small airline but enjoys six major code share partnership agreements with Alitalia, Jet Airways, Air Serbia, Air France, South African Airways, and Etihad Airways that owns 40% of the airline. Tourist can also enjoy authentic creole music on board. Your airline is supposed to celebrate and sell your country brand but with your culture constantly on the background.

The amazing Seychelles Islands...Not just another place,another World ! For a glimpse into this amazing island Nation ,please view the video. For more information about the Seychelles,please visit : www.seychelles.travel

CREOLE CULTURE
 

FOOD CULTURE

The traditional meal for the country is this delicious fruit bat. It can be served as a warm curry, stir fried or in coconut milk. 

SEGGAE MUSIC
 

This is a blend of reggae and sega, very popular with African Island countries. 

SEGGAE MUSIC

Kolonel from Seychelles Island Title : Parey Mon Devret Production : Dreamventure Special Thanks to : Darren Ladine : Hillary Rita

“The use of wood or charcoal is illegal in the island”

 

WE SHALL LEAVE YOU WITH THIS....

Promotional Seychelles Music Video geared in promoting Seychelles artist on an International level... Please feel free to subscribes, rate and view. Share it to your family and friends, Seychelles has been described as a Paradise on Earth, there's your chance to learn a little bit about it vast culture, through it's people's music.

See you next Cassava Tuesday!

Public Health Wednesdays (PHW)- Africa & Asia Health Check

ASIA 

INDIA SAYS YES TO LABELS

“About 6 million people die of tobacco use globally every year and India accounts for 1/6th of the total deaths. ”

— Sanchita, Sharma Health & Science Editor for Hindustan Times

The Independent

 A solid blow but not a final one from India’s Supreme Court. The Supreme Court decided to put some much-needed brakes with the issue of larger health warnings on cigarettes sold in India, like the picture below. A lower court had ruled in favor for Tobacco Hero, Phillip Morris International to not increase the current surface available for health warnings. They will be back in court on March 12th.

THE PHILIPPINES

“In 2016, Obesity cost the Philippines between $500 million and $1 billion, or equivalent to between 4 percent and 8 percent of its health-care spending. ”

— Business Mirror, 2016

The Philippine government will impose higher taxes on sugar sweetened drinks as a way to target obesity. 

JAPAN APPROVES COCA-COLA FOR LAXATIVES

Nope, Japan has a better answer for your constipation needs

The Japanese government has approved of this new Coca Cola has a healthy laxative. It helps to suppress fat and make you do the number 2. We should note here it is for the elderly, but you guess right, young people are consuming the beverage. Anyway, if you drink more than one a day, you can guess the consequences 

Dr. David Machiels, product development director, R&D, Coca-Cola Asia Pacific

Coca-Cola has released a laxative-enhanced and purportedly healthy cola beverage in Japan.

THAILAND UPDATE ON WHITENING THE PENIS TREND

So about the Whitening of the Penis situation, the Minister of Health relesed a Twitter statement few days ago

““Dr Thongchai Keeratihuttayakorn of the Thai Health Ministry said: “Penis laser whitening is not necessary, wastes money and may give more negative effects than positive ones.””

— Twitter

AFRICA

South Sudan is starting the year with suspected cases of (VHFs)Viral Haemorrhagic Fever, Nigeria with Meningitis and Necrotizing Fasciitis in São Tomé and Príncipe. 

“Viral haemorrhagic fever is a general term for a severe illness, sometimes associated with bleeding, that may be caused by a number of viruses. The term is usually applied to disease caused by Arenaviridae (Lassa fever, Junin and Machupo), Bunyaviridae (Crimean-Congo haemorrhagic fever, Rift Valley Fever, Hantaan haemorrhagic fevers), Filoviridae (Ebola and Marburg) and Flaviviridae (yellow fever, dengue, Omsk haemorrhagic fever, Kyasanur forest disease).”

— World Health Organization

Google this word  "Necrotizing Fasciitis" for photos, be warned the photos are VERY GRAPHIC

ZAMBIA

CHOLERA

What is cholera? What are the symptoms? Is there a vaccine? Watch the video and find out more information.

Day 10 into 2018, Zambia has a cumulative total of 2905 cholera cases and a total of 67 deaths. The Zambian government has placed curfews, banned meetings at public gatherings such as churches and schools. In addition to these reactive methods to the Cholera public health emergency, the Zambian government has stopped issuing Zambian passports and birth certificates.
 

“Over 124 infections were documented in 24 hours from January 8th- January 9th.”

Meanwhile lack of sanitation is causing a cholera crisis in Zambia. The government has taken extraordinary measures in the capital Lusaka to wipe out the disease. And as Mutuna Chanda reports, the outbreak isn't just affecting people's health.

Economic consequences to the reactionary behaviors of Zambia’s lack of dealing with the issues and not the symptoms, is neighboring country of Namibia banning all food imports from Zambia. Zambia is one of Namibia’s top four trading partners, exports to Namibia totaled around $322 million in 2016.

THE REAL ISSUE

 

UPDATE ON MADAGASCAR AND THE PLAGUE

We touched on Madagascar and the plague some months back, you can catch up here

Director General of WHO, Dr Tedros Ghebreyesus has included an outline for a plague free Madagascar that includes a request for an added $4 million in funding.

See you next PHW

Cassava Tuesdays: Where is Morna in the Cabo Verde Brand?

“The thread to the fibers of the Green Cape

The heart beat of cape verdean people ”

— Morna Music

SIDE BAR #1

My younger years, this was the flag of Cabo Verde. The current flag came to be in 1992 but this flag below shares the familiar colors we associate with Pan African Colors.

Pan-Nationalism is quite a common theme throughout Africa. Western Asia and North Africa States sometimes labeled as Pan-Arab States share similar flag colors. Think of the following countries and the colors of their flags: - Egypt, Iraq, Jordan, Kuwait, Libya, Sudan, Yemen, Syria, and United Arab Emirates.

the current flag of cabo verde

“The (10)gold stars represent the (10) islands of the country.

Dark blue represents the Atlantic Ocean

The Red Stripe - Represents the road to economic progress.”

— Cape Verde

“ On a scale of 0 (Highly Corrupt), 100 (Very Clean)

Cape Verde scores 59 ”

— Corruption Perception Index by Transparency International

Capital: Praia
Languages Spoken: Portuguese, Creole
Religion: Christianity, Islam(Very small minority)
Population: 539,560

Prime Minister, Ulisses Correia e Silva

President Jorge Carlos Fonseca

“Depending on which Island, Self- Identity/Cultural Identity can be tricky. The countries listed below influence Identity Politics and Cultural Hertiage:
Brazil
Portugal
United States
Netherlands”

— Struggles of Colonialism- Water & Cassava

“Cabo Verde scores 56.24/100 on the ease of doing business.
”

— The World Bank Group (Doingbusiness.org)

Cape Verde currency...Does that face look familiar??? Look Below.... She sang with no shoes in solidaritary  of poor women that could not afford shoes.

“Do you know your phones?
Lusophone- Portuguese
Arabophone-Arabic
Francophone- French
Anglophone-English
Hispaniphone-Spanish
Rusophone-Russian”

— Behind Water & Cassava (Half Anglophone/ Half Francophone)

THE PAST

Amílcar Lopes da Costa Cabral, (G.O.A.T).  (1924-1973)

OUR BROTHER IS ALWAYS OUR BROTHER

Amílcar Lopes da Costa Cabral, we shall call him (Grande Irmao) of African Lusophone spaces. He is credited to be the architect of freeing Guinea Bissau and Cape Verde from Portugal.  He founded and lead the organization, Partido Africano da Independência da Guiné e Cabo Verde (PAIGC). This is the reason for the still close relationship between Guinea Bissau and Cape Verde. Both countries still consider each other as brother countries because of their joint colonial past in fighting for independence. He is also one of the founding fathers of the Angolan political party, MPLA (Movimento Popular Libertação de Angola). I hope to touch on the other founder Agostinho Neto on another Cassava Tuesday for my take on Angola. All two were close to Mozambique’s Eduardo Mondlane a force to be reckoned with on his own right. Our three musketeers were mates at the University of Lisbon.  All three men are very important to the Lusophone political narratives in Africa.

Unfortunately, as most of our stories go with fighters of colonialism in Africa, Mr. Lopes was murdered by some disgruntled PAIGC members with the help of the Portuguese police and never lived to see an independent Guinea Bissau and Cape Verde. I should note that American Intelligence deny any intervention of the Portuguese and claim that this as an issue of Creoles(Mulattos) not wanting him to be leader of the party and president of the country.

“Our Lusophony brothers and sisters are passionate about him as the Francophones feel about Patrice Lumumba and Thomas Sankara. The Anglophones on Steven Biko and Kwame Nkrumah. The Arabophone on Gamal Hussein.

All those phones in a sentence.. go use a phone today..”

— Water & Cassava

A song for our Lusophony friends by the Cape Verdean Queen of Morna, Cesaria Evora. That is the lady on the currency above this text. This song could be an ode to Angola during the time of civil war about still seeing and loving the beauty of Angola. This song also has some Cape Verdean Creole, which makes it a bit difficult to translate. It is still such a beautiful song, I hope you enjoy.

COUNTRY BRANDING EXAMPLES

  A country that is: Clean, Modern, Secure, (Outside)
   
Safe/Attractive Airline Carrier, Culturally Seductive, Positive Reputation and Behavior (Inside)

Benefits: Media and Tourists love you and it feels like this

Uploaded by Be_ Gentel on 2016-04-03.

Let's take a look at the Republic of Mauritius through the lenses of Air Mauritius

Description

now

A country that is: In-War, Transitioning out of War, High Crime, Severe Poverty(Outside)
Corruption, Citizens abuse Tourists, Poor or Inadequate Infrastructure (Inside)

Expectations: No Tourists and the Media will show more of this below. 

 Let's look at Libya through Libyan Airlines just in case the media is biased. 

أكثر من نصف قرن من العطاء ،، ليس الافضل و لكن من هنا البداية نحو الأفضل ..

Do you see yourself excited for that trip to Tripoli? Libya or Mauritius?

“Cape Verde Scores

72.2- Overall Governance Score

76.1-Safety & Rule of Law

78.0- Participation & Human Rights

60.6-Sustainable Economic Opportunity

74.0-Human Development”

— Ibrahim Index of African Governance

cape verde or cabo verde or green cape or .......

This is the importance for branding your country correctly.  This issue was so important that the country asked the United Nations to formally recognize a name change to Cabo Verde.

WHERE IS THE MORNA IN BRANDING?

There is something missing in the brand of Cabo Verde.  There are tools in their branding box, but the government is not investing in the box to promote the brand effectively. We will go through problems and opportunities for Cabo Verde in this section. 

The lack of appreciation towards country branding and working on investments that support the brand of the country thoroughly is the norm with some African countries. This is not to bash our Cape Verdean friends, few African countries truly invest in their brand and even their soft power, which we refer here to as Cassava Diplomacy. Interesting enough, despite the lack of investing in infrastructure that supports brands and soft tools, there are no issues with enjoying tools and brands from China and from former colonial countries. 

Branding examples and Soft Tools IN AFRICAN SPACES

• My use of all those phones
• Francophone countries in Africa that still view boulangeries to be of upper class but the local bakery to be for the locals. They can say Merci to Napoleon, his goal of francophonising the world down to cuisine is still effective.
• Lusophones are you Latin, Hispanic or Lusitanic? Please do not bring this up among people who identify as Lusophone unless you want to feel all their passion and love for all that is Portuguese. Please take my word for this, speaking to Mozambicans, Angolans, Brazilians you shall just be passion-ed to death.
•  The Anglophones in Africa  proudly say: My English name is…
   

BRANDING PROBLEM #1

COUNTRY CARRIER (NO LONGER AVAILABLE AS OF 3/18)

As discussed earlier with our Cassava Tuesday entries, part of the country brand must include a country carrier. The role of a country carrier is not just for quick safe transportation but to sell the country. This separates countries that are Developed, Underdeveloped and “the other”.

Inflight Magazines and Infight Entertainment highlight key players and areas of your destination. They are purposely designed to promote: Investment Opportunities, Culture, and Tourism, they are tools found in the country brand box. In this age of International Relations or state play, never forget that if the global community does not eat like you, drink like you, watch your entertainment, vacation with you, wear you as fashion. You do not matter, you are other and fair game to push other states’ soft tools or brand.

TACV Cabo Verde Airline is the country carrier of Cabo Verde but have you seen this airline before? They fly to ten destinations in North America, South America, and Europe, still does not ring a bell?

You can have a country carrier but if you do not market your brand effectively, you might as well not have one. It becomes an expense and not an asset for the country brand. Speaking of expenses, as of last year Loftleidir Icelandic will take over all marketing and business operations as the new strategic management partner of TACV. In return Loftleidir Icelandic, will have “right of first refusal” to own majority stake in TACV and Cabo Verde will be a minority holder. TACV is currently in the red of about $100 +million and as of last month, Cape Verde has decided to privatize the airline by March 2018.

SIDEBAR #2: COOL NORTH DIPLOMACY

Icelandair Group owns Loftleidir Icelandic which is the largest corporation in Iceland. So, let us say Thank you to Cabo Verde for pushing the country brand of Iceland. One country's lack of understanding in branding is another's soft power. In case you were curious, the Nordic country is part of a collective in diplomacy known as Cool North Diplomacy. 

OPPORTUNITY  #1

BLUE TOURISM- ACTIVE SPORTS TOURISM

At the coast of west Africa, there is a serious business of fun in the sun. From nearly nothing just a few years ago, water sports have taken off in Cape Verde. It's even been named one of the world's best places to surf. Now the government is trying to catch the wave.

“Cabo Verde’s (Cape Verde’s) Gross Domestic Product (GDP) increased by 4.9% year-on-year in the third quarter of 2017, compared to 3.0% in the previous quarter”

— MacuHub

OPPORTUNITY #2

Attracting new markets and adding variety to its tourism package -- that is what Cape Verde chamber of tourism believes can help boost an already lucrative sector. Tourism is the highest foreign exchange earner in the country, which is made up of 10 islands off the West African coast.

“More Cape Verde Citizens stay in Brazil, Portugal, United States and Netherlands”

BRANDING PROBLEM #2-HUMAN CAPITAL FIGHT

Cape Verde is a collection of 12 islands off the coast of North-west Africa. Here, foreigners outnumber locals, and 9 percent of the country's GDP comes from expatriates. Cape Verde has few natural resources, little arable land and is prone to drought - just some of the reasons why many residents are desperate to move to greener pastures.

OPPORTUNITY #3- NEIGHBOR APPEAL

The Ghanian Company, Trasacco group purchased land in Sal Island for the purpose of tomato production. 

““We expect an investment of approximately 140 million euros, employing 3,600 workers, providing housing for most of them, to export approximately 150,000 tons of tomato per year, worth approximately 300 million euros”

— CEO of the FOISal company, Ronald Quist

OPPORTUNITY #4- GLOBAL APPEAL 

“Tourisim accounted for 44 % of the GDP in 2016.”

— World Travel & Tourism Council

The country will exempt all E.U citizens from visas to visit the country in hopes to boost tourism by 7%. This is excellent in promoting the brand because European tourist make for a huge chunk of visitors. It would be much better if this was extended to all African states, like other African countries such as Kenya, Nigeria, and the island country of Seychelles dropping visa requirements for other African countries. Global Appeal is only believable if your neighbors do the boasting for your brand. 

SIDEBAR #3: THE CASE OF CHINA  

The “Belt and Road” Initiative is about China Soft Power in African Spaces. This is not about economic and social development for Cabo Verde. This is China playing the game of Power and Engagement. Be CAUTIOUS of state to state “friendship” in which one state has HARD AND SOFT POWER. Former Secretary of State, Hillary Clinton called this Smart Power, that was the approach of Uncle Sam’s interaction with China during her term.

China is playing and Cabo Verde is getting played, you would have to go back on our MulDay entry on Africa Blue Economics and Overfishing to understand this piece. 

Cape Verde's leaders said they support the China-proposed Belt and Road initiative during Chinese Foreign Minister Wang Yi's trip. Both countries plan to deepen bilateral cooperation. Wang Yi said Cape Verde is one of China's most important partners in Africa -- and that their bilateral friendship sets an example for large and small countries on mutual respect and treating each other equally.

The Brand of Cabo Verde must invest and work on diversifying the economy and even focusing on entrepreneurship.

Institute of Surfing-Cabo Verde, Do not laugh at me. There is a Cannabis University in the states making millions in revenue. To know more about Oaksterdam University and their subjects that include Business Courses, Cannabis Laws and Raising the best bud

Europe makes up for the largest trading partner and foreign investment for Cabo Verde. This is highly problematic and feeds into the poverty rate of the country. Cabo Verde needs to work with more African countries in this area not Europe. Reach out to Mauritius perhaps?

We shall leave you with the Princess of Morna, see you next Cassava Tuesday!